A pop-up store is a temporary retail establishment, often used by brands to test new products in a live environment without investing in a permanent space. Setting up a pop-up is tricky, but this guide will show you the ropes.
First of all, you’ll need an idea of what kind of store you want to set up. Second, it’s important to make sure your location is prime enough for customer attraction. This means researching your local competition and checking out the site before committing to anything long-term. Finally, once things are set, it’s time to get the store open.
1. Decide what you want your store to look like and what brand you want to be associated with. For example, if you’re going to a casual store, think about how the pop-up might be perceived by your target audience and make sure all components fit within that theme. For example: if your store is in a neighborhood and is an ‘authentic’ neighborhood shop, then it should reflect its neighborhood and not be in a pristine warehouse space. Keep reading, and consider visiting this helpful site for legal tips and advice on starting your pop-up store.
2. Brainstorm what your store will sell. For me, if I’m setting up a store, I think about the why first. Why am I doing it? What problem do I want to solve?
3. Decide how you will display items in your space and how frequently you’ll be there. If you’re testing the market and aren’t planning on opening a permanent store, then pick a schedule that will work for you and your client — maybe once every few months or once every quarter or whatever is most convenient for you/them.
4. Set up a bank account, get an LLC and open a business checking account.
5. Find a location that isn’t prime retail real estate but prime for you. Of course, you want an area that will fit within your brand, but you also want something that isn’t already saturated by brands like yours, especially if it’s a new brand trying to make its way into the market. This means finding the right neighborhood to call home or even finding the perfect spot in an existing brick-and-mortar store.
6. Get your retail space ready. Do any changes need to be made? For example, is the space good for displaying items? How much will it cost to get the space ready?
7. Receive inventory and set up an online storefront. This is obviously important so people can purchase your products while you’re all doing the pop-up dance in real life. Of course, you can sell through other platforms while there (like Etsy, Shopify, etc.), but make sure you get your own website set up with all the details of what you’re about and where to buy it. At!
8. Prepare for your opening. Hire help if you need it, meet with existing customers, get ready for the questions people will ask you, and get your marketing materials together.
9. Receive feedback on your store. Now’s the time to see if people like what you’re doing, what they like or don’t like about it, and if their shopping experience was easy or hard. You can use this information to make any future pop-up stores better or even when launching a permanent store in the future!
10.”Lock” in your schedule for how often you plan on doing pop-up stores in the future, but also make sure any schedule is flexible enough to roll with what’s working and what isn’t. If you do one every few months and people love it, keep it like that. If you end up doing one every month and nobody shows up, then change things.
11. Keep the store open for the allotted amount of time you’ve decided upon. Make sure to get most of your products sold at your pop-up before deciding to shut down permanently.
12. See what worked and what didn’t work within the pop-up store experience. Use this information when figuring out how to create a permanent store in the future or even when preparing for other similar projects down the line!
13. Determine what feedback you’ll get from the community, what you did right and wrong, and what worked for others. Then, become an expert at setting up pop-up stores!
Pop-up stores are definitely a lucrative way for brands to test out a product or service in an area before committing to a permanent location. They can also be the perfect place to create a new image for yourself with an eye-catching store space.
Now that you have all the advice you need go out there and set up a pop-up store!
What do you think of pop-ups? Are they something that’s becoming obsolete with this current retail trend? Or do they have a future in business? Let us know in the comments down below!